The Perceived Value For International Halal Makeup Product In Thailand

The current level of awareness halal cosmetics is still low. main reason behind this phenomenon lies in the scarcity on market. Due to a lack understanding and haram/halal, consumers turn products. Despite industry's potential, are not adequately exposed brands, as result, cosmetic items have poor reactivity. Gaining better how view brands essential. Most available literature matters has primarily been undertaken food science, with studies business receiving little attention. Even though few exist, most them rely anecdotes case studies, majority considering role theory reasoned action (TRA) purchasing behavior. Thus, study aimed examine Thai people's knowledge about makeup their awareness, product quality perceived value can influence customer satisfaction. Data were collected using online questionnaires distributed selected by clustered sampling method. some areas across provinces Thailand. population was users, e.g., people or Muslin non-Muslim residing With Thailand’s 70,030,726, sample 400 various regions Thailand, e.g. men women an age range 16-50 years, invited fill out research questionnaire based aims interests research.